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Private travel · Creative direction

Private journeys, planned personally. Clear creative direction for distinctive brands.

For more than 25 years, I have designed journeys for clients who value discerning choices, personal service and experiences beyond the obvious. ESPERIDE Studio follows the same principle: identify what makes a brand distinctive and express it with clarity.

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A single hot-air balloon floating over Cappadocia at dawn, photographed by Jessica SirenioPrivate Travel Cappadocia · Photographed by Jessica SirenioThe award-winning Esperide Viaggi studio in Italy, redesigned by internationally renowned architect and designer Simone Micheli in 2012Studio Esperide Viaggi · Simone Micheli, 2012.

00 / Origins

An Italian story, reimagined.

I founded Esperide Viaggi in Italy in 2005. Seven years later, the agency was selected as the winner of a national competition involving more than 600 Italian travel agencies. The prize was a complete redesign by internationally renowned architect and designer Simone Micheli.

The Pantone 389 C acid green, sculptural forms and confident visual character introduced through that project remain part of ESPERIDE today. The business has evolved, but the instinct behind it has not: curiosity, attention to detail and the determination to create something unmistakably its own.

Jessica Sirenio in a hospitality setting

01 / Vision

Listen first. Choose carefully.

Whether I am shaping a journey or a visual identity, I look first for what is distinctive — what has character, what feels true and what deserves attention. My role is to filter, connect and give form to what matters, making choices through experience and personal judgment rather than formulas or trends.

The Nest at Coqoon Spa, The Slate Phuket, surrounded by tropical gardens.Places and experiences selected personally

ESPERIDE Private Travel

The right journey does not begin with a destination.

It begins with you: your pace, your interests and the way you want to feel while travelling. I shape each journey personally, choosing places and experiences for their identity, character and the memories they can create — not because they fit a conventional idea of luxury. I don’t look for “the best.” I look for what deserves to be remembered.

  • 01
    Bespoke Journeys

    Every journey is built from the ground up around your pace, interests and way of travelling — never adapted from a standard itinerary.

  • 02
    Hotels & Private Stays

    Hotels and private stays chosen for their character, sense of place, quality of service and the experience they bring to the journey.

  • 03
    Private Concierge

    One personal point of contact from planning through your journey, with direct support whenever it matters.

Tell me how you want to travel
01 / Website applicationStudio · Private Travel · Founder
Digital presence

Ideas made visible.

See the vision
03 / Typography
Original ESPERIDE wordmark in Bauhaus Std

Bauhaus Std

Original wordmark · custom spacing
PANTONE 389 C · #CDDF00PANTONE 2612 C · #722383Black#050505Warm Ivory#F4F2EC

ESPERIDE Studio

Your identity should express who you are—not follow a trend.

ESPERIDE Studio brings design, imagery and editorial thinking together in a clear visual direction. I work with founders, professionals and independent businesses that have something genuine to communicate but need a more coherent presence.

  • 01
    Brand Direction

    Defining what makes you distinctive, who you want to reach and the direction your brand should take.

  • 02
    Editorial Identity

    Photography, typography and content brought together through a coherent and recognisable visual language.

  • 03
    Digital Presence

    Focused websites and social profiles designed to communicate clearly, without unnecessary complexity.

Tell me about your project

02 / The founder

A career built between Italy and the Middle East.

I am Jessica Sirenio, founder of ESPERIDE and a qualified technical director in the travel industry.

More than twenty-five years of experience with an international clientele have taught me above all how to choose: to recognise what can give a journey character and make it memorable, and to know when to suggest something and when to leave space.

In Dubai, where I lived for eight years, I came to know the Middle East and its culture of hospitality first-hand, while working with luxury clients from around the world. That experience now guides ESPERIDE Private Travel: for me, a journey is not a package of services, but an experience shaped around the person.

Technology helps me develop ideas. Experience and personal judgment guide the final choices.

Jessica Sirenio, Italian founder of ESPERIDE

Jessica Sirenio
Founder of ESPERIDE

Who I work with

01

Private Travellers

Curious, discerning and detail-oriented people who want a journey built around their interests.

02

Luxury & Hospitality

Hotels, private stays and hospitality brands with a strong identity that want to express it with greater character, coherence and innovation.

03

Founders & Personal Brands

Founders and professionals who want to present themselves in a clearer, more distinctive and contemporary way.

Get in touch

04 / Get in touch

Let’s talk.

If you are considering a private journey or want clearer direction for your brand, send me a message. I read and answer every enquiry personally.

Private TravelTell me how you want to travelMessage me about your journey StudioTell me about your projectMessage me about the Studio

Direct contact

hello@travelbyesperide.com+39 351 474 9859@travelbyesperideESPERIDE